I loved the simplicity of his work the most, it was the kind of work that you look at and think that anyone could do it but when you look closer you realise how much thought and attention has been put into everything. I think a good example of this would be the calendars: 3 different themes (weather, events and horoscopes) all of the imagery was made up of simple shapes in block colours but they were really fun to look at and had such a strong aesthetic - straightforward but without losing any charm. A lot of the London Underground posters had the same style, very loose and illustrative but really simple.
My two favourite pieces were the Pirelli slipper holders - illustrated dogs that folded out into stands with a gap in the mouth of the dog to hold a pair of slippers. Again this is a great example of a simple idea with a clever thought behind it. Everything to look at makes you think 'why didn't I think of that?' sort of the obvious idea because it's so uncomplicated. I also loved the 3D monster characters that Fletcher had made for his grandson, originally meant to be something to play with but he thought they were too precious and kept them for himself. I could relate to this work after making so many 3D pieces out of papier mache for my personal project; I liked the fact that he used such childlike working methods, his sketchbooks that were placed next to the models had the same aesthetic, very free and experimental which is the way that I've been finding myself working.
Pirelli dogs (image from Maxim's photos Flickr)